City of Newcastle - Lean in Newy platform


Newcastle, Australia


8,584 citizen users


GreenBe GOV

A post-COVID council initiative to support local community through a digital platform

In May 2020, GreenBe and the City of Newcastle launched the Lean in Newy platform and app as a post-COVID response to engage and support both individuals and communities who had felt first-hand the impact of COVID-19. 

Since its launch, Lean in Newy has become a beautiful network of users who are passionate about community-led social action, small family businesses and helping some of the most vulnerable areas of the Newcastle community. 

Created with government for residents of City of Newcastle

In response to the coronavirus pandemic, Lord Mayor Nuatali Nelmes expressed a desire for Newcastle residents to find a way to extend love and support to the areas of the community that needed it most. 

“COVID-19 has had an unprecedented effect on our community, with older people experiencing increased isolation and businesses suffering a downturn in trade, while other people have found themselves suddenly with more time on their hands,” she said. 

We have been hearing from many people in the community wanting to help but not knowing how. Lean In Newy is the answer to those asking, ‘How can I help?” said the Lord Mayor. 

As a direct response, City of Newcastle partnered with GreenBe to design and develop the Lean in Newy app. Operating as a simple rewards system, residents can earn points for joining particular challenges that involve things like participation at community events, volunteering at local charities and donating to local businesses and organisations. 

GreenBe’s solution has helped City of Newcastle deliver the following: 

  • A custom-designed, user-friendly digital platform for the everyday user to engage with.
  • The onboarding of 8500+ active users supporting their local community within just six-months of Lean in Newy’s launch. 
  • The engagement of 166+ community volunteers who can directly connect with and assist local charities and businesses.
  • Over 180 challenges for residents to participate in.
  • The partnership and promotion of over 16 non-for-profit organisations.
  • Over 170 reward offers from local businesses for active Lean in Newy users.

By partnering with GreenBe, City of Newcastle has been provided with a brilliant platform to offer challenges that support the most vulnerable areas of the community whilst offering rewards to residents who are getting involved and helping out. Not only does the app propel a shift in attitudes, but it fulfils the desire of Newcastle residents to purposefully contribute to their community through a user-friendly and intuitive solution. 

“What an excellent concept and a great way to rally the community! I really like the app interface and the ease with which I can find challenges! This type of app should be rolled out in all communities!”

– Lean in Newy user review

Key Outcomes

50,800+Challenge participation

On average, users participate in 2.2 challenges in the form of short quizzes and surveys, event attendance and community engagement.

8500+ Citizen users

Over 76% of those citizens who have downloaded Lean in Newy have activated a household account and regularly engage with the app.

$90,000 Local business rebates

City of Newcastle has offered $90,000 rebates to support local businesses all over the city.

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